Is Was Unfortunate That AIDS Hit The Gay Community First :: Gay Lesbian Issues Essays

Is Was Unfortunate That AIDS Hit The Gay Community First If the United States had known 20 years ago what it knows now about the transmission and progression of HIV, it would have most likely taken greater steps to contain the spread of the virus. However, it was then unknown that each diagnosed case of AIDS represented hundreds of cases of undiagnosed HIV in the greater population. It was also unknown that HIV's eight-year incubation coupled with its mode of sexual transmission would rapidly result in one of the worst epidemics in modern history. In hindsight it is unfortunate that AIDS first broke out among a sector of american society which was as marginalized and sexually liberated as was the gay male sector of american society. Despite all the positive measures taken by the gay community to promote AIDS awareness and research after the epidemic broke out, the adversarial relationship they had with the Reagan administration and the promiscuity associated with their sexual revolution contributed towards the spread of AIDS. In the HBO movie, And the Band Played On, adapted from Randy Shilts's best-selling book of the same title, it is suggested that the spread of the AIDS epidemic could have been contained had the health issue been given appropriate attention and funding from the outset. This may not be true. Whether or not AIDS could have been contained may have depended on the population it was affecting. If so, the fact that AIDS hit the homosexual population first may have been particularly unfavorable for two reasons. First, according to the best information on the risk of transmission associated with certain behaviors made available by the CDC, anal sex is the act mostly likely to transmit AIDS. Anal sex is practiced in the male homosexual population far more than in any other sector of american society. Second, the gay male population was considerably promiscuous in the early 1980s as a result of their recent sexual revolution. Sexually transmitted disease such as syphilis, gonorrhea, and HIV ran rampant through public bath houses, where gay men would engage in anonymous sex with other men. These two factors contributed significantly to the spread of AIDS. While it is impossible to know if the AIDS epidemic could have been completely contained, it is certainly true that an earlier understanding of the HIV virus and its modes of transmission would have dissuaded some people from engaging in the types of high-risk behaviors associated with HIV transmission, and hence saved lives.

File Sharing Essay -- essays research papers

FILE SHARING Ethical Debate with Today’s Technology (INTRO) You may have illegal content on your computer right now! File sharing has become a very large issue today in society even though it has existed for decades. It has been the recent advances in our technology that has made it main stream and in the eyes of the general public. File sharing today tests the limits of technology along with our ethics making it a fuzzy grey area. When discussing file sharing's effect on society, first you should have a brief understanding about the terminology, technology, and methods that are used. File sharing in its simplest form is "anything that allows the swapping of files (audio, graphic, animation, etc) between users across a network." The breakdown of file sharing can be lumped into two basic categories, physical and virtual. Since the invention of the cassette tape, back in 1962 (about.com), people have been transferring data. Friends would copy a tape they borrowed or purchased from another friend and the chain was never ending. When the camcorders started to get smaller and more affordable movies would be bootlegged from the theater and sold. Technology today has changed immensely but still we find ourselves in the same habits of sharing. Friends can now burn CDs within 5 minutes and DVDs within an hour. The one thing that has changed is the ability to protect the media using encryption keys, water marks, and other Digital Rights Management (DRM) that prevents the media from being copied. The overall effect from this is the average person is left with the headache of not being able to do what they want with their own media, while the pirateer continues to hack and bypass security measures. The biggest contributor to file sharing these days is through software using virtual media. Before with the virtual media, the only way you could get something was if someone you knew had it. Now with the power of the web a user can find what they want from anyone around the world. The internet is probably the most basic form using websites and emails. One of the earliest forms of sharing came from Internet Chat Relay (IRC) which is still used today. IRC's initial use was for chat but users realized files could be stored on the servers hostin... ...iles come from other US computers. A legal strategy that focuses mostly on the US is unlikely to change the supply of music files. â€Å"Previous studies have relied on Surveys to assess the effect of the file sharing on the music sales. This is problematic because it is impossible to know if survey participants truthfully respond to questions about an illegal activity. This study is unique in that it uses data from file sharing servers, where the authors directly observed 1.75 million downloads during 17 weeks in the fall of 2002. Using statistical methods, they can then test if the sale of an album declines more strongly if that album is downloaded more often.† (CONCLUSION) So, even with the pros/cons, copyright laws, ethics, and facts; is file sharing an illegal crime, and one that deserves the heavy penalties as those serious crimes? Is it unethical to give a friend a copy of a favorite CD as a gift? To give something of yourself? Is file sharing an illegal infringement in the rights of the creator of those rights? Artist hasn’t loss money in CD sales due to file-sharing. The fact is that file sharing has increased sales of CD due to its popularity.

How I Chose my Career of Business Essay -- career, business,

Often times, I can’t help but wonder what my life would be like if I haven’t been exposed to the world of business; a wonderful career that changed my life completely. I have taken interest in business career because I love calculating numbers and interacting with people; But most importantly, my fascination in business came from my grandfather. He taught me many valuable tips on how to be a successful person, and most certainly how to run a business. He was not only a successful businessman, but also a respected individual. One of the businesses that he owned was a company called â€Å"Wu Long Tea Factory†. The main thing that they produce is tea of course, but they also have products such as cakes, candies, and all kinds of stuff. By being the production manager’s assistant of this company, I was able to experience everything that was going on in the factory. Even though that was the background I grew up in, my biggest fascination wasn’t in being a manager in a factory; it was the finance part that got me all excited. Often times I can even see myself sitting in my office and work on clients’ financial profiles and statements. I also took extra math classes and participated in many of the competitions in order to prepare myself to succeed in this particular field. Other things that I also did to get me well prepared are joining school activities, applying internships, and having jobs. I believe that all my hard work will pay off, when I see myself as a successful businessman. I grew up in a low-income family with a father that has rheumatoid arthritis; in other words, my life was full of hardships. Being the oldest child of the two, I had a lot of responsibilities I have to carry upon my shoulder. My father is an individual who is f... ...ed younger kids by tutoring them on certain subjects or just spending time playing with them. The hobbies I do gave me a sense of enjoyment and satisfaction. By attending New York University, since it has one of the finest business programs, I believe I will become even more successful, both academically and socially. I have enthusiasm and ambition, plus having good leadership skills, being a hard worker, and having great social networking skills. After going through a childhood with a rheumatoid arthritis father, and coming to a foreign country where I had knew very little of its language, I would and strive for and participate in any learning opportunities. I know that I am ready for the upcoming challenges and tasks. I strongly believe that no matter what kind of ordeals people will face, as long as they have the heart and will to do it right, they will succeed.

Cultural Difference

In the past, I had interviewed several Iraqi locals that I worked with during my time in their country. The awareness of cultural rules that were presented for us to provide integration into their country was lacking in many areas, including the nonverbal rules that varied greatly from the more â€Å"free† American style. First, the shaking of hands, which in America is almost always considered the norm for meeting and greeting. While there are no differences in the actual contact, there is not the immediate shaking of hands that occurs in American society. Hand shaking will usually only occur, initially, amongst leaders or spokesmen for a group. This is also done more as an understanding; similar to the custom of â€Å"shaking on it† that is less commonplace in today’s society. Another custom in America is the constant eye contact, or staring, that occurs as an indication of attention being provided to the speaker. In Iraq, eye contact is acceptable amongst two individuals during private conversation, but the requirement to maintain eye contact does not extend beyond. It is considered a requirement that activity continue during conversation, and it is not rude for one person to talk constantly while others are working and not making any verbal or nonverbal confirmations that they are listening. A third interesting custom in Iraq is that of time. I worked with a crew of 10 men who were from the local village and came to work each day for the Army. These 10 explained that time is a definite in their culture. If someone says they will do something, it will either include a time or not, as opposed to Americans who indicate â€Å"maybe, soon or sometime. This definitive culture is because of religious tenets that dictate when things will occur in their country. Meal times occur at a given interval, prayer times also, while work does not require certain times to be performed. The difference with work hours is the establishment of verbal contracts, as we label the action, in which times are specified, and those are the times. Working past this time is a personal choice, and those that do not put in â€Å"overtime† are in no way chastised or considered lazy. The same standard is held regarding start times, and they will be an hour early if there is any indication that arriving at their agreed location will delay them working. This level of personal dedication to their culture, and their willingness to self-regulate their behaviors borders on fanaticism, by American standards, yet provides the same group benefits to them that we American individuals seek for ourselves. i. e. No one gets â€Å"sold for a goat† because someone will provide everyone the goat. Adler, Rosenfeld and Proctor II. Interplay: The Process of Interpersonal Communication, 11th ed. New York: Oxford University Press, 2010.

Competencies Differences Between ADN and BSN Essay

Florence Nightingale was a nurse who started the nursing training programme in 1860 after the Crimean War. During that war, a lot of women committed themselves to give care for the sick and dying soldiers. The success in their work was evidenced by reduction in mortality and improved prognosis among those injured in the war. Nurses became an indispensable part of the military during that time due to their life-saving work. After the war, nurse training schools were established under the Florence Nightingale model in order to use nurses throughout society (Woolsey, 1950; Dock, 1907). In 1873 the first three training schools were established in New York, New Haven, and Boston. Students were able to attain their nursing education and skills training in two to three years. Society began to refer to these nurses as trained nurses as they were among the first to undergo formal schooling for nursing care. In 1912 the American Nurses Association (ANA) focused on obtaining legal recognition for trained nurses. In 1951, nurse educator Mildred Montag started a new two year associates degree program in nursing in order to produce trained nurses who would assist professional, baccalaureate prepared nurses. Her aim was not to replace the baccalaureate degree program with the associate degree program. The American Association of College of Nursing (AACN) believes that education has a significant impact on the knowledge competencies of nurse clinicians. Nurses with bachelors degrees in nursing are well equipped to meet the demand placed on today’s nurse especially because their curriculum places great emphasis on critical thinking. BSN nurses are also trained in case management, health promotion, and this in depth learning makes them highly versatile in that they are able to practice across a variety of inpatient and outpatient settings. Recent studies have indicated that, in the acute care setting, the mortality rate is reduced by the presence of greater numbers of baccalaureate prepared nurses (Aiken, Clarke, Cheung, Sloane & Sliber, 2003; Estabrooks, Midodzi, Cummings, Ricker & Giovanetti, 2005; Tourangeau et al. 2006). The BSN programme curriculum incorporates â€Å"clinical, scientific decision making and humanistic skill† (Vande Mortel and Bird 2010). The ADN can give efficient bedside care to the patient with their clinical experience, however these nurses are not exposed to the broad spectrum education that baccaulareate nurses experience. Thus, ADNs do not have a basis on which to implement wholistic care measures, and their knowledge base for critical thinking is limited—not due to their mental capacity, but because of the width and depth of their accelerated curriculum. In these days the health care is expanding and globalizing, thus, the demands placed on the nurse have grown and become more complex. Nurses therefore must have the appropriate knowledge base to bring about optimal outcomes in their patients. The American Association of colleges of nursing (AACN) recognizes the â€Å"bachelor of science degree in nursing as the minimum educational requirement for professional nursing practice† (AACN 2000, para 2). BSN prepared nurses are prepared in assertive and professional communication, patient/family education, critical thinking, and implementing measures based on a wholistic perspective. BSN focuses on a broader picture and thus an approach to nursing that places more emphasis on critical thinking. In the United States, associate degree graduates are working in a health care system that is rapidly growing and changing. So they can study while working in order to improve their degree standing to a bachelors or masters degree. This would advance not only their knowledge base, but their competency in nursing practice. Thus, patient outcomes could improve in their nursing setting. Moreover, many institutions have financial support in place to assist the working student nurse. This lessens the burden of attending school and benefits the institution. According to a study published by Dr. Betty Rambur and her colleagues, in the July/August 2003 issue of Nursing Outlook, increasing the proportion of baccalaureate prepared nurses in the registered nursing population may be essential to stabilizing the nursing workforce. Nurses prepared at the BSN level were also found to have higher levels of job satisfaction which is key to nursing retention. Effective clinical decision making is the important factor in quality of care. For example, in the clinical area, if we order labs for the patient, a skilled BSN nurse can identify the normal and abnormal lab result and this nurse can critically evaluate what may be wrong with the patient, based not only on the lab result, but much of the information in the patient’s chart. This information would include admission diagnoses, past medical history, family medical history, new complaints, medication effects, etc. A BSN would utilize his or her knowledge of biology, chemistry, psychology, faith and spirituality, etc. in a way that best advocates wholistic care of the patient. So, a patient with a past medical history of a heart attack, current diagnosis of congestive heart failure (CHF) and an abnormal lab result showing an elevated troponin level is can assess for signs and symptoms of a heart attack, provide nitroglycerine and make arrangements to have the patient placed on telemetry monitoring and/or transferred to a cardiac care unit. This will provide that patient with specialized care that will focus on his risk for myocardial infarction and try to improve his health outcomes. In this same situation, an ADN may not pick up on these cues as quickly and this may delay in good decision making that would affect the patient’s condition. This patient needs care that is intuitive and careful; a critically thinking nurse will be the best person to provide this life-sensitive care. Again, professional knowledge, keen assessment, and critical thinking assist the nurse in making an effective decision. A baccalaureate program in nursing would be well able to equip a nurse for this kind of care. I agree things can be done to improve the professional status of nurses ,but requiring a BSN is not one of them. Its upto all nurses that keep doing continuing education as a part of our practice. Any one can take nursing classes, pass those exams and even they can pass NCLEX exam, but not anyone can be a good nurse.

The Role and Influence of Mass Media

Topic 5: The role and influence of mass media Since the development of technology, mass media becomes an important part of modern society. It influences all areas; therefore, it is raising a question among people about what are the role and influence of mass media. The term mass media refers to the channels of communication (media) that exist to reach a large public audience (the mass of the population). Mass media includes newspapers, magazines, television, radio, and more recently, the Internet (Kristin& Susan, 2002).Mass media is an efficient supporter in education, policy, entertainment, finance, and all other fields. One function of mass media is education. Mass media supplies an enormous source of documentaries on a wide range of topics such as animals, behavior, geography, history, or art (Kristin& Susan, 2002). The information is extremely helpful with students at any levels. Additionally, mass media contains many visual documentaries, which make learners easier to see and us e theories rather than only reading text.Secondly, there are many educational children’s programs like teaching children to count or recognize words, or introducing them to different societies and cultures (Kristin& Susan, 2002). There are also many programs which help parent to solve their kids’ problems. Fox example, the book â€Å"Good parent bad parenting†, which is published by Lulu. com publisher on February 2 in 2004, is one effective product of mass media which help parents to educate their children. The mass media is also a useful aid of policy. Almost all of politicians use the mass media to promote their positive images or political opinions.There is an example of using the mass media to advertise during his campaign of the United State President Barack Obama: The GOP group announced that they were going on air with a $25 million of advertising to buy in most of the major battleground states to counter a pro-Obama advertising campaign of the same amou nts (â€Å"Obama campaign,† 2012). Moreover, some ministries use the mass media to introduce new policy and to take feedback from the populace. For instance, the Vietnamese Ministry of Transport presented a new policy about taking fare of transport on Monday, January 1st 2012 (â€Å"The Ministry of transportation,† 2012).After a few days, they received many opinions among the public, which included positive and negative feedback so that they could correct this policy. Another important function of the mass media is entertainment. Since the development of the mass media, the entertainment industry has been more and more successful to approach the public. There are many entertainment programs available on TV, radio, or the Internet every day. The variety of entertainment programs make them suitable for all types of viewers. On TV nowadays, there are some special channels for people interested in travelling, discovering, cooking, shopping, etc.For example, cable TV has ne arly one hundred of channels of all fields, which are very useful. One type of the mass media, advertising, brings benefits to both entertainment industry and economy. All producers use advertisements to introduce their products to public with an aim to sell goods. However, with the dense appearance of advertisements, advertising can be seen as one type of entertainment. Besides the positive influence, there is so much negative influence of the mass media. Firstly, the mass media contains so much unsuitable content that affect badly everyone, especially the children.Some violent programs on TV or on the Internet make children aggressive and make them use violence to solve their problems exactly like what they have seen on the mass media. A recent review of sixty-seven studies that investigated the influence of TV violence on aggression in children found that three-quarters of the studies claimed to find some association(Kristin& Susan, 2002). One noticeable example about this issue is about the juvenile criminal named Le Van Luyen. He intended to kill four people in a family to rob their gold (â€Å"Le Van Luyen kill mercilessly,† 2011).His bloody crime was quite a disaster. However, it also has been available in mass media for a long time. Therefore, his images and crime were available on all types of mass media. This led to another terrible crime of a younger criminal named Dao Van Tai. He killed two people to rob property. When being asked by police, he admitted committing this crime by copying the crime of Le Van Luyen (â€Å"The second frightened murder,† n. d). Secondly, mass media sometimes invades people’s privacy. Celebrities and politicians are usually the victims because they receive more concern from society than others.The mass media industry sometimes uses private details to make profits rather than showing the full view of somebody’s live to the public; hence, mass media public their scandals or bad behaviour. These i nvasions are bad for their profession or even destroy their reputation. Mass media even is an origin of spreading out secret information of the government. Once the secret information is leaked out, it will be available all over the world rapidly through mass media. For example, the latest intelligence of the United States, which is flooded in all types of the mass media, is the secret information of the war in Afghanistan.The information really makes the United States nervous. Washington fears it may have lost even more highly sensitive material including an archive of tens of thousands of cable messages sent by US embassies around the world, reflecting arms deals, trade talks, secret meetings and uncensored opinion of other governments (â€Å"Afghanistan war log,† n. d). The mass media may contain misleading information, which has negative impact on the public. Since some information in the mass media is misreporting, misquoting, rumor, or exaggeration, people do not know w hich one is reliable; therefore, they waste time reading wrong information.That is so confusing! Mass media plays an important role in modern society. It can have positive influence on one side and negative impact on the other side. The public can not refuse its advantages by only seeing the disadvantages of the mass media. However, people must have an overlook to the mass media so that they can take advantages of mass media as much as they can! END WORDS COUNT: 994 REFERENCE LIST: 1. Book: Kristine, B. & Susan, H. (2002), Academic encounters- Life in the society, New York, Cambridge. 2. Web document:Afghanistan war logs story behind biggest leak in intelligence history (n. d). Retrieved July 5, 2010, from http://www. guardian. co. uk The second frightened murder in Vinh Phuc (n. d). Retrieved April 19, 2012, from http://www. kenh14. vn Obama campaign: Crossroads ad campaign is â€Å"dishonest† (2012), from http://www. pilitico. com The Ministry of transportation explain the reasons for fare of transport (2012). Retrieved November 1, 2012, from http://www. vneconomy Le Van Luyen killed mercilessly people (n. d). Retrieved November, 2011, from http://www. vnexpress. net

The Piercer

S w 908M57 The Piercer Colleen Sharen and Nicole Nolan wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization.To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University o f Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail [email  protected] uwo. ca. Copyright  © 2008, Ivey Management Services Version: (A) 2008-08-22 â€Å"Don’t forget, your business idea pitch is due in two weeks, † said Professor Sharen at the end of class. Jessica Pierce turned to look at her project team mate, Ashley Mound.Jessica and Ashley were fourth-year management and organizational studies students at Brescia University College, taking an introduction to entrepreneurship course. Ashley and Jessica had developed an idea for the assignment: a personal safety alarm that both shrieked and flashed lights when the person carrying it set off the alarm function. Given the concern that many people had over personal safety, it seemed like a great business idea. In order to present their idea, they needed to show that there was a market for this product and that they had a way to sell it to consumers.The problem was that they did not really know how or where to start to get the information that they needed. They had a lot of work to do to be ready to present their project in the next two weeks. THE ASSIGNMENT The business pitch assignment was challenging. Sharen had asked students to deve lop an interesting business idea and present it to a panel of potential investors. These investors included a successful serial entrepreneur, a business consultant who practised in the area of small- and medium-size enterprises, an owner of a marketing and advertising services business and a business professor.The students were asked to present an innovative idea, show why it would be successful in the market place, demonstrate potential markets, show the business model and sell themselves to the investors as entrepreneurs. The investors were instructed to view their investments as seed money to enable the students to further develop business plans and prototypes of their ideas. The students weren’t required to complete a financial analysis for this assignment. Purchased by Gaia Cuccarini (gaia. [email  protected] it) on March 21, 2013 Page 2 9B08M057The investors were asked to assess project ideas on the basis of the feasibility of the idea and whether they believed that t he entrepreneurs would be able to deliver. They could consider the appeal of the idea itself, the logistics and operations required to run the business, the effectiveness of the business plan, the longterm viability of the business or the size of the market. The assignment would be graded 50 per cent based on how much money the teams received from the investors and 50 per cent on the quality of their presentation by the professor. THE IDEA The Piercer was a small device that hung on a chain worn around the neck.When activated, The Piercer emitted a piercing sound that traveled for approximately 500 meters, as well as a bright flashing light. To deactivate The Piercer, the wearer had to push two buttons simultaneously. This was to prevent an attacker from being able to deactivate the device. The piercing noise and the bright flashing light were designed to scare away attackers and attract those who might assist the person being attacked. In the situation of imminent attack, a person would not have to rely on their voice or bring a whistle to their mouth to signal for help.Ashley and Jessica had researched costs and thought that by manufacturing in China, they could make The Piercer for $2 and sell it for $7. 50 wholesale, with a retail price of $14. 95. The idea made sense to Ashley and Jessica. It fit with recent social and demographic trends as aging baby boomers began to need assistance with injuries and falls, and with increased general concerns about health, safety and violence. WHAT NEXT? Jessica and Ashley thought that they had a good idea. Now they had to prove it. What were the target markets for this product? How big were they?Which ones should they choose? How should they sell to them? What proportion of the target market should they expect to capture? Where should they look for information to help them make these decisions? A SIMPLE GUIDE TO INFORMATION RESOURCES AND EVALUATION Ashley and Jessica must do secondary research to be able to evaluate and implement their idea. They will need to consider 1) how to evaluate resources, 2) how to develop effective search strategies and 3) how to identify proprietary resources that support the case for this business. 1. How to Evaluate ResourcesInformation is available everywhere, and for this reason, Jessica and Ashley need to be able to discriminate between good and poor quality information. Appropriate information usage for an academic project includes evaluating and assessing resources for reliability and credibility. Purchased by Gaia Cuccarini (gaia. [email  protected] it) on March 21, 2013 Page 3 9B08M057 Goals ? ? ? ? ? Ashley and Jessica should be able to locate and differentiate free versus proprietary web resources. They should be able to identify a quality website. They should be able to evaluate books and other print resources for quality and reliability.They should understand the difference between scholarly and non-scholarly articles and resources. They should be able to cite information properly. Free Versus Proprietary Web Resources Many students think that the World Wide Web has the answers for everything. While the web can have valuable information, students pay (through their tuition) to have access to quality proprietary information resources. Ashley and Jessica could examine some free web sites to help them. For example, associations, company information and government information can be very helpful, as long as the user knows how to determine the quality of a website.Quality Web Sites Anyone anywhere can make a website. Just because it is on the web, does not mean it is good quality or reliable. When Ashley and Jessica are evaluating websites, they need to consider: Who is providing the information? ? Is it a government institution, a university or a company? ? Does the url make sense (e. g. .org, . edu, . on. ca)? ? Does the owner of the website have anything to gain by providing the information? ? Does the owner of the website have good c redentials? ? Has anyone updated the website recently? Note that Wikipedia is not necessarily a reliable resource.Anyone anywhere can modify these pages. While it might be a place to find some resources or links, students should not cite Wikipedia as a reliable resource in an academic paper. The University of Alberta put together a good web evaluation checklist: http://www. library. ualberta. ca/instruction/science/evalweb. pdf For a more comprehensive list on evaluating web resources, see the bibliography on the topic: http://www. lib. vt. edu/help/instruct/evaluate/evalbiblio. html Purchased by Gaia Cuccarini (gaia. [email  protected] it) on March 21, 2013 Page 4 9B08M057Evaluating Other Resources Ashley and Jessica need to be critical of all the resources they use, not just websites. Ideally, they should be able to discriminate between proprietary and non-proprietary websites, scholarly and non-scholarly resources and evaluate the quality of any book used. Things for Ashley and Jessica to consider include: ? Who published the book or made the information available? ? How old is the information? ? Has the information been updated recently? ? Is the information peer reviewed? Does this matter? ? Did the library buy and recommend the resource? Is the author credible? Scholarly Versus Non-Scholarly Resources An academic library will provide access to both scholarly and non-scholarly resources. Scholarly work generally refers to published work that has been through a peer review process. Especially in the field of business, there are many practitioner resources. Therefore, Jessica and Ashley need to be aware of the type of information they are gathering. For example, industry trends, say from Standard and Poors NetAdvantage, is not a scholarly resource, yet the information within them could be valuable.Alternatively, ProQuest ABI Inform Global provides access to scholarly articles. Ashley and Jessica may also consider the relative value of evidence or fact ver sus opinion. Students should not read things and trust that what they are reading is accurate. Students should think about the rigor with which the argument is made and the evidence presented. ? Is there evidence to back up a claim? ? Has the evidence been collected in a reliable way? ? Is the author stating an opinion without backing up his or her ideas? Citing Work It is important that Ashley and Jessica cited their work properly, to avoid accidental plagiarism.Some of the more confusing things to cite include Statistics Canada data or online information. Statistics Canada has a website that describes systematically how to cite its tables, publications or other datasets: http://www. statcan. ca/english/freepub/12-591-XIE/12-591-XIE2006001. htm In addition, most academic libraries will have information about citation procedures, or will have copies of publication manuals available for borrowing. Any librarian can be asked about citation procedures. Purchased by Gaia Cuccarini (gaia . [email  protected] it) on March 21, 2013 Page 5 9B08M057 2. How to Develop Search StrategiesGoals ? ? ? ? Ashley and Jessica should know the difference between searching in different search fields, such as the abstract field and title field They should be able to use this technology to search the unique fields They should be able to use the â€Å"AND,† â€Å"OR,† or â€Å"NOT† features of a search engine to help narrow their search. They should understand what truncation and proximity search strategies are, and how that influences a search. Most search engines that index information have similar features. If Ashley and Jessica understand the concepts in searching, they can apply them to any search engine.Take Advantage of Search Fields For example, records in an index have many different fields such as keywords, title, author, publication title, document title, abstract, full document, date, author, etc. It is often possible to specify what part of the recor d to search in, which helps to be more specific with the search. Searching an entire text document may retrieve less meaningful records than a search of just abstracts. Use Boolean Search Strategies Using â€Å"AND† and â€Å"OR† can be helpful in expanding or narrowing a search. AND narrows a search and OR expands it. Using the term â€Å"NOT† can also be helpful, but should be limited.For example, searching for beer companies will retrieve companies on diamonds (DeBeers). Excluding the term â€Å"diamond† from a search on beer companies could be helpful in narrowing one’s search. Truncation and Proximity Many search engines allow for truncation and proximity searching. In ProQuest, an asterisk symbol will truncate. For example, if one types â€Å"leader*† into a search box, records with leader, leaders and leadership will be retrieved. This helps capture all variations of a word. Proximity searching refers to how close two words are togeth er in a document.Presumably, if two words are close together in a document, they are more likely to have something to do with each other. In ProQuest, a â€Å"w/1† or â€Å"w/2† (â€Å"w/3,† etc. ) facilitates proximity searching. For example, if Ashley or Jessica typed â€Å"organizational w/3 learning† in the search box, they will retrieve documents where the word â€Å"organizational† is within three words of â€Å"learning. † Find Creative Ways In There are many different ways to find information. Knowing a company name or a competitor’s name is convenient. Taking advantage of key words (or subject terms) also is a good way to search.Purchased by Gaia Cuccarini (gaia. [email  protected] it) on March 21, 2013 Page 6 9B08M057 It is also a good idea to brainstorm for synonyms prior to beginning a search. Being d eliberate about a search strategy and deciding on what concepts to combine can really help make the search go easier. Sea rching is iterative as well. One is advised to read some articles to learn the jargon of the topic, then go back and do the search again using the subject jargon. Most librarians will help on developing a search strategy! 3. How to Identify Proprietary Resources GoalsAshley and Jessica should be able to identify library resources and understand what type of information they can find in various types of resources. The following databases are some of the library databases that Ashley and Jessica could consider. They could also go to the library (or call or e-mail) and ask for assistance. Library staff will know what resources the library has, if there are any other resources that may be of use and how to access and use the resources. Finding Background Scholarly Articles ProQuest ABI Inform Global is a database that indexes business and management journal articles.Most of the articles are available in full text, and both scholarly and non-scholarly articles are available. The search b ox in ProQuest has a drop-down menu on the right that allows users to search in specific fields. For example, users can search the title, abstract, author, company or publication fields. Scopus is a database that indexes articles on the social sciences, life sciences, physical sciences and health sciences. For the purposes of a business or entrepreneurship project, searching only the social sciences category would be appropriate. This resource indexed scholarly articles.Google Scholar is a free resource that indexes scholarly information from the World Wide Web. There is an advanced search engine feature to help specify a search. Many academic institutions integrate access to full text articles with Google Scholar. This means that any article the student has access to via the library, is also available to them via Google Scholar. Because Google Scholar is integrated with library resources, the student will likely need to either be on campus, or logged into the off-campus proxy serve r to take advantage of these services.If they are off campus or not logged into the proxy server the student can still search Google Scholar, but access to full text resources may be limited. Finding News and Magazine Articles Factiva is a database that indexes newspapers and magazines. While this resource does not index scholarly articles, it is a broad resource that captures current global news and events. LexisNexis has a comprehensive database that indexes newspapers and magazines. significant Canadian content indexed there. Purchased by Gaia Cuccarini (gaia. [email  protected] it) on March 21, 2013 There is alsoPage 7 9B08M057 Finding Industry Trends Several databases including Standard & Poors NetAdvantage, Mintel and Marketline provide reports on industry trends. These databases provide regularly updated reports on broad industries. Each database tends to report on different industries, so students would have to do some trial and error research to find relevant reports. Stu dents may find their topic is too narrow for these reports. The Financial Post Investor Suite is a database that provides industry information from a Canadian perspective. Finding Company InformationCompany information may be important for a project such as The Piercer, especially for researching competitors. MarketLine provides company information, including financial information, company descriptions and a list of competitors. Similarly, Hoovers provides comprehensive company descriptions. Not all companies are in both resources, therefore checking both resources is recommended for company research. Marketing and Advertising The World Advertising Research Center (WARC) is a resource that provides access to information about marketing and advertising, as well as to case studies of winning ad campaigns.Such a resource could be helpful in this context to see if other, similar products have been marketed, and if so, how they have been marketed. There is scholarly and non-scholarly inf ormation in this resource. Technology Information Both eMarketer and Forrester have information about technology trends. There may be information about the Internet, emerging technologies or electronic marketing. Statistics and Demographics Statistics Canada provides access to demographic data. Many secondary educational institutions participate in the Data Liberation Initiative.This means that information a member of the public would have to pay for, can be retrieved for free by a student. Students, through the academic library website, can use data for research. For more information about accessing statistics, students can talk to their subject librarian. Some resources that Statistics Canada has that might be useful to find demographics include the Market Research Handbook, Canadian Business Patterns, CANSIM data, Census data, and Canadian Social Trends, among others. There are other resources available via www. statcan. ca such as Community Profiles.Data are available down to gr oupings of the population of about 2,000 to 7,000 people, meaning students can find demographic data for each 2,000- to 7,000-person neighbourhood across the country. Purchased by Gaia Cuccarini (gaia. [email  protected] it) on March 21, 2013 Page 8 9B08M057 Global Information Although global research may not be as important for a product such as The Piercer, other entrepreneurial projects may require researching the global market. Economic Intelligence Unit, Global Market Information Database and Business Monitor Online are three resources that provide global market and industry information.Other Helpful Resources Students are encouraged to use the World Wide Web to help them find good information. For example, city homepages often have information about setting up a business. Association websites also can have helpful information. Also, banks have entrepreneurial information on their websites. In addition, many books in the library explain how to develop small business plans or provide information on entrepreneurship. Purchased by Gaia Cuccarini (gaia. [email  protected] it) on March 21, 2013